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By Jane Chapman, Marie Kinsey

Broadcast Journalism offers a severe research of the major abilities required to paintings within the glossy studio, on-location, or online, with chapters written by means of pros from the BBC, ITV, CNN and autonomous construction businesses within the united kingdom and US. parts highlighted contain: * interviewing * studying * enhancing * writing * reporting. the sensible information are balanced with chapters on illustration, ethics, legislations, economics and historical past, in addition to professional components resembling documentary and the reporting of politics, company, recreation and famous person. Broadcast Journalism concludes with a necessary bankruptcy on occupation making plans to behave as a springboard on your destiny paintings within the broadcast industry.

Contributors: Jim Beaman; Jane Chapman; Fiona Chesterton; Tim criminal; Anne Dawson; Tony Harcup; Jackie Harrison; Ansgard Heinrich; Emma Hemmingway; Patricia Holland; David Holmes; Gary Hudson; Nicholas Jones; Marie Kinsey; Roger Laughton; Leslie Mitchell; Jeremy Orlebar; Claire Simmons; Katie Stewart; Ingrid Volkmer; Mike Ward; Deborah Wilson

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Broadcast Journalism: A Critical Introduction

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Local commercial radio continued to offer a range of news provision, with the smallest stations often taking a syndicated service from larger stations. In addition, by the end of 2005, Ofcom, the media regulator, had awarded sixtytwo community radio licences, providing services on a not-for-profit basis to small geographical areas. Opportunities in the digital age In the analogue age, there were television, radio and print services. In the digital age, there will be content available any time and anywhere on a wide variety of platforms.

The enormous investment made by news organizations in their websites in recent years has made it more important than ever to know how successful these sites are in attracting users. The holy grail is to bring in advertising. 8 per cent for radio. 9 per cent. Measuring the success of your website has often been a matter of claim and counter-claim, and finding a way through a spider’s web of definitions and methods that measure different things in different ways. It seems easy for website operators to claim millions of ‘page views’,’visits’ or ‘unique users’ and suggest that somehow they are ahead of the game.

Any ideological perspective that more intelligent technologies can increase the effectiveness of the broadcast journalist, FUNDING BROADCAST NEWS 25 indeed of any journalist, has its flaws. The expectations of news managers that more can be achieved within the same time, that you can ‘get more news for your money’, may well compromise the quality of the journalism, no matter how advanced the technologies have become. The challenge now for journalists in an increasingly converged and competitive environment is to maintain high standards of accurate, well researched, responsible reporting and to guard against allowing the pressures of the need for speed, multi-platform delivery and unavoidable financial cuts to compromise those aims.

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