Download Corporate Reputation and the News Media: Agenda-setting by Craig Carroll PDF

By Craig Carroll

This quantity examines agenda-setting idea because it applies to the scoop media’s impression on company popularity. It provides interdisciplinary, overseas, and empirical investigations studying the connection among company popularity and the inside track media during the international. supplying insurance of extra than twenty-five nations, individuals write approximately their neighborhood media and company groups, representing built, rising, and frontier markets – together with Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, between others. The chapters current basic and secondary learn on quite a few geo-political concerns, the character of the inside track media, the perform of public family, and the position of public family members enterprises in all of the a number of nations.

Each bankruptcy is based to think about to 3 hypotheses within the state below dialogue, together with:

  • the influence of media visibility on organizational prominence, top-of-mind information and brand-name recognition
  • the influence of media favorability at the public’s organizational photographs of those firms
  • how media insurance of particular public concerns and information issues pertains to the institutions humans type of particular organisations.

Contributors contextualize their findings in gentle of the geopolitical setting in their domestic nations, the character in their media platforms, and the connection among enterprise and the scoop media inside their international locations’ borders.

Incorporating scholarship from a huge diversity of disciplines, together with advertisements, strategic administration, company, political verbal exchange, and sociology, this quantity has a lot to supply students and scholars interpreting company and the scoop media.

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Extra resources for Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

Example text

Hypothesis 2. The news media’s ranking of a particular company’s attributes (such as fi nance, management, or human resources) correlates positively with the public’s ranking of those attributes. Hypothesis 3. There is a positive correlation between the degree to which companies are described in a positive light by the news media and the degree to which their reputations are perceived to be positive. Taken together, these hypotheses indicate the degree to which the news media agenda may affect corporate reputation, and suggest that the cognitive and affective aspects of agenda setting are related to the awareness and evaluative aspects of corporate reputation.

Danish newspapers: Structure and developments. Gothenburg, Sweden: Nordicom. Søllinge. J. D. (1999). Historien om den politiske journalistik: Et drama i flere akter uden slutning [The story about political journalism]. In E. M. P. Carlsen, P. Kjaer, & O. K. ), Magt og fortælling: Hvad er politisk journalistik (pp. 76–95). Aarhus, Denmark: CFJE. Søllinge, J. , & Thomsen, N. (1991). ) [The Danish newspapers]. Odense, Denmark: Odense Universitetsforlag Thomsen, N. (1972). Dagbladskonkurrencen [The competition among the dailies].

Almost 50% worked in independently organized communication departments while only about 15% worked in other departments. A later survey (Kristensen, 2005) emphasized the media relations of communication professionals and showed that about 40% of the respondents worked in the private sector. Respondents emphasized media handling as a key task and suggested that direct interactions with journalists were important to actively influence the media agenda. The study also showed that practitioners saw the field as having experienced expansion and professionalization in recent years.

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